Andrew Crapuchettes, founder and CEO of Red Balloon, joins “Forbes Talks” to discuss his website which seeks to match “freedom-loving” job applicants with culturally compatible employers to them.
Read the full story on Forbes:
Subscribe to FORBES:
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Stay Connected
Forbes newsletters:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
You Against The World – The Most Important Article Marketing Tips Available
Even the most analytical person can easily miss obvious details when it comes to internet marketing, especially one of the traffic-driving methods like article marketing. That’s why it’s incredibly important that you’re always trying to learn about the latest tips and tricks in the field, and this article will teach you some of them.
Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.
For some extra income, sign up for a program like AdSense. The bulk of your income should come from your affiliate marketing, but if you are going through the trouble of building a good website, you might as well ad in some income from ad programs. Make sure the ads are a good fit for your site so you don’t drive away your customers.
Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic.
One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.
Take the time to consider outsourcing your articles. If you’re not able to spend the time writing articles, or if you’re not skilled enough to compete with other writers, hiring someone may be the only way to go. This won’t be free, but it will save you time and could build your website’s traffic if you post regularly.
Create an account on an article directory website. Article directories should never charge for a sign-up. If they do, it is not a reputable company, and you should not use it. Only using the sites that are free is an intelligent and efficient way to be noticed. Sites that charge generally don’t get as much attention.
As you gain confidence with the article marketing process, set a realistic but challenging goal for your pace of article production. There is no golden figure that you must achieve. Balance your available time, your writing prowess and your other commitments to settle on a article-writing schedule you can maintain without sacrificing article quality.
A good tip to keep in mind is to submit articles to directories once they have been placed on your own site and then indexed. This way, your main article appears in the SERPs while your other ones glean traffic on the back end.
Whenever you are writing articles for publication, it is extremely important to double-check and even triple-check your spelling and grammar. Readers are turned off by articles that are filled with misspelled words and ungrammatical phrases. Even if your content is solid, bad spelling and grammar will still make you seem untrustworthy.
Using the proper writing techniques, can be important for article marketing. The right style can attract readers, while styles that are too boring or otherwise undesirable can turn off readers and make them move on. One needs to think carefully about the writing technique they use in their article.
When you’re starting out your article marketing campaign, take it slowly at first. Don’t try churning out dozens of articles your first week. A good goal at first is to write one 400-word article every week. Once you can do this easily, gradually increase your productivity until you can turn out an article a day.
Your natural inclination may be to give a fictionalized account of a product or service in your article marketing campaign, but you should always remain truthful. If you’re marketing something for which you cannot find anything positive to say, then you should definitely be marketing something else. Do not try to spin a product into gold, if it’s not at least, shiny already.
Avoid wordplay if you want to effectively target your audience through article marketing. Sure, you can make things enjoyable to read, but you do not want any confusion as to what you’re trying to convey.
Having an exceptional product that already attracts a lot of customers makes article marketing much easier. A desired product will attract customers on its own and can help them find your article through searches.
Think about the topics that you want to write about. For instance, don’t forget to write content for people who have recently discovered your niche.
Be aware of the length when writing an article. Articles used for marketing purposes are not supposed to be timeless works of literature or best-selling novels. They need to be precise, informative and easily read by a general audience. It is best to stick to between 300 and 500 words per article.
Don’t use keywords out of context! With LSI (Latent Semantic Indexing), search engines can locate keywords using context and definition, so there is no reason to try to fit a square keyword into a round sentence. Write naturally, using words that relate to your topic and show up on a keyword search.
Use anchor text links to related content that you have posted previously. If you are writing about dog sitting and you can work in something related to the article you wrote a few months ago about dog grooming, do it! Search engines love inbound links so including these links will help your rankings. Be careful to not overdo it though.
Don’t be one of the many online marketers missing out on the obvious details. When you’re ready to begin your article marketing campaign, be sure that you use these tips to give your business venture a much better chance of succeeding in the long run. Always remember to stay informed.
