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Promote Your Website With These Article Marketing Tips
You may not think of it as a common form of marketing, but article marketing can actually be quite effective. When businesses write pieces directed to those in their industry, they are reaching an audience with prior knowledge of the subject matter. This article will teach you more about how to maximize your article marketing experience.
Include a blog as part of your internet marketing strategy. Writing blog articles gives you the opportunity to write useful information about your business that people may want to link to on their own website. Advice or tips are great things to put in a blog. A well written article educates potential clients about your product or service and drives them to your main website.
If you’re hitting a roadblock with your written content, start some controversy. This will not be particularly good for your brand, nor any other brands you choose to involve. This may bring publicity as new readers link to your site. Reward new readers by providing them with high quality content that is backed by real knowledge.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you’re selling. Don’t overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it’s easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for “article directories” will give you some of the top sites to go for.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.
Even though article marketing is dealing with content, it’s still a business that works through the basic principles of supply and demand. This means you’re going to need to identify the demand in the market and then formulate your writing to address that need and to act as the supply.
If you’re using articles to promote your affiliate products, make sure that you’re always switching up the length of these articles. You will want to put some out that are only 200 words or so, and you can go into deeper detail in other 500-word articles. The idea here is to change up the keyword volume and the advertising intensity.
Since you want to be sure that your articles are well written, if you are not a good writer, you might want to look into hiring someone who could write articles for you. You need to have articles that are witty and yet informative in order to help keep your readers attention and a professional writer would be able to do this for you.
Read lots of articles written by other top authors. Pay particular attention to how they format their articles. The type of titles they include and what subjects they focus on, can all be important information for you as you structure your own pieces. You can even incorporate what you learn into your own articles.
Article marketing can be used not only to sell a product but to gain publicity when an individual is running for an elected office or position. By using article marketing to generate attention relating to a candidate or candidates policy one can attract many more supporters to their cause.
Practice is a very good way for one to develop their writing skills related to article marketing. By writing practice articles that will not actually be produced but use as a learning tool, one can try out different styles and writing formulas to get a feel for them before anyone will see.
Before you sign up with an article directory, you want to make sure that you are familiar with the site. You should make sure you understand the guidelines for submission, as well as the writer interface. Understanding these guidelines are vital in order for you to continue using this directory.
Use the bio or resource box at the bottom of the article to feature relevant links that lead to the capture pages on your site. The article you write should naturally lead the reader to this, so that they will click the links and wind up on your site and hopefully purchase your product.
Don’t be boring if you want to succeed at article marketing. Readers have a million different choices in what to lay their eyes on. If you are rambling on and on about nothing or presenting dry information that could put a active toddler to sleep then you aren’t going to keep readers interested.
Make sure your articles are formatted so that they are easy to read. Article marketing is not effective if no one reads the article. To make reading easier format an article so that it is visually digestible. Avoid large blocks of text and break them up into smaller paragraphs with headers.
Focus your articles on solutions. When most people search for information on the Internet, they are usually looking to resolve some type of problem or issue. Don’t give away the whole solution in your article, give them a reason to buy your product.
Article marketing is a clever way to reach customers already consuming products within your industry, so you know they already buy similar products! Hopefully this article has given you some refreshed ideas about how to use the concept of article marketing to your advantage in your business and be effective with your advertising dollars.
