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To create the most value, offer what only you can.

By | May 21, 2023

In order to stand out in the crowd and truly create value for your audience, it’s important to offer something that only you can. Whether it’s a unique perspective, specialized knowledge, or a one-of-a-kind skill set, the act of authentic self-expression is what can set you apart from the rest. In this blog post, we’ll delve into the importance of identifying and highlighting what makes you truly unique in order to create the most value for your audience.

To Create the Most Value, Offer What Only You Can


The world of content marketing has become incredibly competitive in recent years, and businesses are constantly searching for ways to stand out in the crowd. One of the most effective ways to do this is by creating content that truly adds value to your target audience. But what does it really mean to add value? In short, it means providing something that no one else can offer. In this article, we’ll explore how to create content that is unique to you and your brand, and how to offer value that truly differentiates you from the competition.

Summarizing Video Content

In today’s fast-paced digital era, video content has become an essential part of content marketing strategies. And often, it’s easier to explain something in a video rather than in writing. In the following video, we see a content creator who fulfills specific requirements. Their challenge isn’t to upload just any content, but meaningful content that speaks to their target audience’s needs. But how does the content writer do that? What can be done to ensure that the content is high-quality and uniquely theirs? The writer must offer value that only they can deliver.

The Content Writer’s Role

Content writers have a critical role in the content marketing process. They need to understand their target audience, craft messages that are conversational and engaging and ensure that their keywords are accurately placed to ensure that they rank high on search results. However, sometimes the avalanche of requirements stifles creativity and inspires little meaningful content. This is where offering value becomes crucial.

Offering What Only You Can

To create uniquely valuable content, you need to start by identifying what makes your brand or business special. What distinguishes you from the competition? What expertise or insight can you share that no one else can? Once you’ve identified your unique selling proposition, or USP, you can begin to create content that truly sets you apart. Here are ten ways to create value that only you can offer:

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  1. Share your personal experiences in your niche.
  2. Roll up your sleeves and do a deep-dive into research.
  3. Offer candid stories behind what led to creating the content.
  4. Don’t shy away from giving innovative ideas that relate to your content.
  5. Educate readers about specific methodologies or unique processes.
  6. Use data and statistics to support your claims and market insights.
  7. Offer exclusive or behind-the-scenes access to events or processes.
  8. Share opinion pieces that challenge industry norms.
  9. Leverage your charisma to create engaging stories.
  10. Keep reader context in mind- keep your goals and values in check.


In summary, adding value to your content involves offering something unique and valuable that sets you apart from the competition. Whether it’s your personal experiences, your deep research, your opinion pieces, or your innovative ideas, keep your unique selling proposition front and center when crafting your content. Remember, to stay ahead, you need to keep in mind that the reader needs to gain something from your content that will better their lives.


  1. How do I know if my content is valuable?
  • If your content offers something unique and helpful that sets you apart from the competition, it’s valuable.
  1. Can I still include popular industry buzzwords in my content?
  • Yes, as long as it fits in context and adds to the overall value of the article.
  1. What if my USP is not unique to my industry?
  • Then you should focus on how you present it to make it stand out from what your competitors are doing.
  1. How can I ensure my content is SEO-friendly?
  • Use appropriate headings with H tags, use transitional phrases, incorporate keywords, and avoid repetitive sentences and grammatical errors.
  1. Is it enough to just summarize existing information in my content?
  • No, you need to offer your unique perspective or insight to make your content stand out.