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This CEO Thinks Noncompetes Are Stupid And Becoming A B Corp Is Too Easy

By | May 17, 2023

In today’s business world, the debate over the use of noncompete agreements continues to rage on. However, there are some who see these agreements as unnecessary and detrimental to both businesses and employees. One such CEO is taking a bold stance against noncompetes by calling them “stupid”. Additionally, this CEO believes that becoming a B Corp is too easy, challenging companies to do more to truly embody corporate social responsibility. Keep reading to learn more about this CEO’s unique perspective on modern business practices.

This CEO Thinks Non-competes Are Stupid And Becoming A B Corp Is Too Easy


In a recent episode of “Forbes Talks,” Peter Gassner, the founder and CEO of Veeva Systems, discusses his thoughts on non-compete agreements and the process of becoming a certified B Corporation. His stance on both topics may be surprising to some.

Peter Gassner Speaks on “Forbes Talks”

In the episode, Gassner dives into the current state of non-compete agreements and their impact on the workforce. He believes that these agreements hinder innovation and the ability for employees to move freely within their industry. Gassner argues that non-competes are not necessary for businesses to protect their trade secrets or other valuable information.

Additionally, Gassner discusses his experience becoming a certified B Corp, which is a designation for companies that meet certain social and environmental impact standards. Gassner says that the process was not as difficult as he expected, and that more companies should strive to become B Corps.

He founded the First Public Benefit Corporation in the World

It’s worth noting that Veeva Systems is also the first public benefit corporation in the world, which means that the company has a legal obligation to pursue social and environmental good in addition to its financial goals. Gassner believes that more companies should adopt this legal status as a way to make a positive impact on the world.

The Discussion Covers the Life Sciences Industry and More

Throughout the episode, Gassner also touches on issues facing the life sciences industry, including the need for improved data sharing and collaboration. He believes that these issues can be addressed through the use of cloud-based technologies, which can help improve efficiency and allow for more meaningful collaboration.

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Peter Gassner’s perspective on non-compete agreements and B Corps may not be widely shared, but his thoughts are certainly worth considering. As more companies look to make a positive impact in the world, it will be interesting to see if more become certified B Corps and if non-competes continue to be a topic of debate.


  1. What is a B Corp, and how does a company become one?
    • A B Corp is a certification for companies that meet certain social and environmental impact standards. To become certified, a company must complete an assessment and meet certain criteria.
  2. What is a public benefit corporation, and how is it different from a regular corporation?
    • A public benefit corporation is a legal designation for companies that have a social or environmental mission in addition to their financial goals. This legal status requires companies to balance these competing interests.
  3. Are non-compete agreements common in the workforce?
    • It depends on the industry and the company. Some employers use non-compete agreements to protect their trade secrets, but these agreements can also limit employees’ ability to move freely within their industry.
  4. What topics does Forbes cover?
    • Forbes covers a wide range of topics, including entrepreneurship, wealth, technology, business, and lifestyle. The publication also features stories about people and their success stories.
  5. How do I become a member of Forbes?
    • To become a member of Forbes, visit and sign up for a subscription. Members gain access to exclusive benefits like members-only events and premium videos.