Money and investing reporter, Hank Tucker, joined Forbes Newsroom to discuss the new owners of Silicon Valley Bank, The Hudson Family.
Read the full story:
Subscribe to FORBES:
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Need Help Marketing Your Articles? Try These Tips!
These days it seems as if almost everyone is trying to get published. The competition is fierce. But fortunately there is also a magazine or journal for almost every subject, whether on the internet or in traditional print. These tips will help you explore the publications available and match your interests with one of them. They will also guide you through the process of submitting your articles to an editor.
If you want to raise your chances of your article being found by searches, don’t make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.
Try to include the synonyms and plurals of keywords in any articles on your website. This optimizes your website for search engines as your pages become relevant to a lot more search queries. When incorporating synonyms and plurals into your articles, always ensure that your text still makes sense to a human reader.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
When marketing your site on the Internet, it is important that you do not create a lot of irrelevant articles full of various links back to your particular site or blog. Not only will this turn most readers off instantly, but most directories will outright ban you from using their services again.
If you are repeating something that you saw on another person’s site then you need to be sure to give them credit for it and provide a link back to their site. This will save you from having anyone upset with you and it will let your users see that you are noble and can give credit when it is due.
Make sure to use linkbacks. Create linkbacks to your own content on your site pages. Good examples of linkbacks would be having an archive of your articles or related links to other pages on your site. Be careful not to put too many of these links as they clutter your pages. More links on your pages mean more links will pop up on search engines.
Keep your copy simple and short. Don’t forget, writing for the internet is different than writing for other mediums. Don’t skimp on information, but if you keep your article concise and under 2,000 words, you will be able to make the reading experience more enjoyable for your readers.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.
Knowing your audience comes in helpful with any type of marketing. With affiliate marketing this comes in handy because you should know what types of products or services to advertise. If the ads are relevant to the audience type you get the more apt they will be to click on them.
Generate content for advertisements and articles, by requesting interviews with respected individuals who are familiar with your industry. With their permission, convert the interview into an article formal that can be submitted to online publications or published to your own website. For added impact, make the piece a regular feature and include a rotating cast of experts and professionals, who can attest to your brand’s quality.
Try to include real-life examples in your article. The reader will be able to identify with your post, making them more interested in the subject that you are writing about. It is also important to use descriptive language so that the reader can visualize the situation that you are discussing.
Having an article provide the best marketing that it can, will sometimes relate to where the article is located. By finding the best publication to publish your article in, can have a big impact on who is going to be viewing that article. Good decisions can lead to great results in article marketing.
Steer clear of packing your headlines with keywords. Article marketing requires a careful balance between headline content and keywords. Your headlines should be very interesting. People must be captivated by and attracted to your headlines.
Article marketing – try using sentence variation in your articles! Don’t just use all long or all short sentences in your paragraphs. Use a bit of variety in your sentences, a mixture of both long and short sentences works well. It will keep a flow that your readers can easily get into, and then they’ll want to read to the end of your content.
Use the bio or resource box at the bottom of the article to feature relevant links that lead to the capture pages on your site. The article you write should naturally lead the reader to this, so that they will click the links and wind up on your site and hopefully purchase your product.
We hope these tips have made your path to publication clearer. There is a lot to learn about the publishing industry. But the reward of seeing your article in print is worth the effort. If these tips help you find the right publication and achieve success as a writer, they will have done their job.