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Marketplace Moguls: Changing The Way We Consume Essential Goods

By | May 16, 2023

In today’s fast-paced world, where convenience and efficiency are highly valued, the rise of online marketplaces has given consumers an unprecedented level of access to a wide range of essential goods. From groceries to household items, Marketplace Moguls are changing the way we shop and consume. In this blog post, we will explore the phenomenon of online marketplaces and their impact on the way we purchase essential goods. Join us as we delve deeper into this rapidly growing industry and discover how it is shaping the future of retail.


The way we consume essential goods like clothing, smartphones, and groceries has changed drastically over the years. Thanks to advancements in technology, three innovators have disrupted their respective industries. In a recent panel hosted by Forbes, Yinka Ash, Josh Nzewi, and Daniel Yu discussed their visions for the future of supply chains and how their products are changing the game. In this article, we will take a deep dive into their stories and explore how they are changing the marketplace.

Clothing: Yinka Ash

Yinka Ash is the founder of KYDRA, a Singapore-based activewear company that has disrupted the athletic clothing industry. KYDRA’s focus is to create premium, technical activewear that is comfortable and fashionable. Yinka’s background in engineering and design allowed him to create activewear that could withstand any activity. KYDRA products are made from sustainable materials and are ethically manufactured.

KYDRA has an online store that provides a seamless shopping experience. Customers can also enjoy a try-before-you-buy program with the option to return the items within 14 days. This service has been well-received by customers who appreciate the convenience and flexibility.

Smartphones: Josh Nzewi

Josh Nzewi is the founder of Rok Studios, a Nigerian-based film and television production company. Josh’s vision for supply chains is to decentralize the manufacturing process, which led him to create a smartphone called Rok Viva. Rok Viva is a budget smartphone that is assembled locally in Nigeria. The aim is to provide a smartphone that is affordable and of high quality to the Nigerian market.

Rok Studios has also developed a streaming app called RokFlix which provides exclusive access to their films and television content. The app has over 250,000 subscribers and has disrupted the Nigerian entertainment industry.

Groceries: Daniel Yu

Daniel Yu is the founder of Sokowatch, an African-based e-commerce platform that provides small retailers with access to essential goods. Daniel’s vision is to create a supply chain that benefits everyone involved. The platform allows small retailers to place orders for essentials like groceries, drinks, and toiletries. Sokowatch then delivers the goods to the retailers’ doorsteps within 24 hours.

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Sokowatch has over 15,000 registered retailers and has delivered over 10 million products to date. The company was launched in Kenya and has since expanded to Tanzania and Rwanda.


These three innovators have disrupted their respective industries by changing the way we consume essential goods. By creating products that are sustainable, affordable, and accessible, they have created a positive impact on their supply chains. As consumers, we are more aware than ever before of the impact our purchases have on the environment and the people involved in the supply chain. It is inspiring to see entrepreneurs take that awareness and create solutions that benefit everyone involved.


  1. What is KYDRA’s try-before-you-buy program?
    KYDRA provides customers with the option to try the activewear before they buy it, with the option to return it within 14 days.

  2. What is RokFlix?
    RokFlix is a streaming app developed by Rok Studios that provides exclusive access to their films and television content.

  3. Where is Sokowatch based?
    Sokowatch is an African-based e-commerce platform that was launched in Kenya and has since expanded to Tanzania and Rwanda.

  4. How many registered retailers does Sokowatch have?
    Sokowatch has over 15,000 registered retailers.

  5. What is the focus of Forbes?
    Forbes covers entrepreneurship, wealth, technology, business, and lifestyle, with a focus on people and success.