ADVERTISEMENT
startup business funding for small businesses

Marissa Meyer Explains Why This Epochal AI Moment Is Cause For Optimism | Forbes

By | March 21, 2023

Former Yahoo CEO turned entrepreneur Marissa Meyer joins “Forbes Talks” to discuss the rise of AI, what she learned working at Yahoo and Google, her new business Sunshine, and more.

Read the full story on Forbes:

Subscribe to FORBES:

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.



Speed Up Your Profits: Better Article Marketing

Learning about article marketing can be overwhelming, but just like anything else, it can also be very easily researched, learned, and experienced. You can become more informed when it comes to article marketing, so that you can refine your methods and become a great marketer. This article will assist you.

You always need to be honest and trustworthy. Many people are not willing to completly trust anything they read online. If you have advertisments for products that you don’t really believe in, your readers will be able to tell, and have more negative thoughts about what you are writing.

Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.

In every article you write, add at least one bit of information that a reader could immediately use. Whether mentioning a current deal or teaching them a quick computer fix, having something immediately helps to fix the consumer desire for instant gratification. If you do this for each article, readers are sure to return.

If you are just starting out, choose only one article directory to work with. Look through each of the article directory databases to find out which one would suit you best, and work towards familiarizing yourself. Only using one directory will help you learn the ropes before you dive headfirst into the field.

When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.

When you write a product review article, decide on the product’s very best feature and open your article with it. Include it in the article title if you can. The earlier you can hook your reader, the better. The reader will be more interested and curious and more receptive to learning about the product that you are reviewing.

When you begin writing to set up an article marketing plan, the blank white page can look very scary. Filling up all the white space is not your goal, though; white space is your friend. Your articles should have short paragraphs and be broken up by lists or other alternative formats. A varied article with lots of white space is easier on your readers than a dense block of text.

Try article marketing! The articles that you write and publish can earn you commission. You might have a product that you are promoting, and people can be driven to your product page by reading your article. Also, with pay per click advertising, companies pay you every time a person clicks on an ad on your site.

When you write articles for your website to market your product write in first person. Referring to yourself in third person is strange and inappropriate unless you are royalty. Speak directly to your readers as if you were having a conversation with them. This will make you seem as if you are a real person with whom they can have a relationship and do business.

When writing articles for marketing purposes, imagine your perfect customer. Think about the kind of person who will be interested in your service or product and write directly to that person. This technique will give your articles focus and make them more engaging and interesting to the people you want to do business with.

Stay away from article spinners. Although these tools can be of great use, if not utilized properly, they may produce very low quality material. By the time you’re finished cleaning up these articles, you could have written some of your own.

Originality is king when it comes to article marketing. Make your content as unique as possible in order to really get your information out there. If you are outsourcing, make sure to check the articles you receive against a program like copyscape to confirm that it hasn’t been pulled from the internet.

ADVERTISEMENT
business credit cards for startups

Never submit the same article to different article directories. There are plenty of other article marketing directories, but your articles will be penalized in the search engines when you try to submit the same ones to a lot of different directories. Practice getting your articles done in 10 to 15 minutes, so that it’s no big deal to write a new one up and submit it.

Resist the urge to make affiliate marketing complicated. Many peoples have been extremely successful at marketing affiliate products. Learn from them by making their methods your own and help to build your success. Don’t try to reinvent something that has already been proven over and over. Keep working the same simple steps, with consistency and you will be rewarded.

If you have any doubts about a product or niche, banish them with more knowledge. An affiliate niche may be hot, and perhaps you have found a really great-sounding product to promote. In the back of your mind, though, is a little skepticism or lack of confidence. Don’t decide to sell the product until you know enough and can get behind it 100 percent.

Don’t feel bad because no one understands what you do. More than 80 percent of the world constantly follows what everyone else does and these people lead very average, ordinary lives. The other 20 percent, or possibly an even smaller amount, choose to live extraordinary lives because they are not afraid to make extraordinary choices and follow through on extraordinary ideas.

Not as bad as you thought, correct? Like any other subject, the world of article marketing is vast and there’s a wealth of information available on it. Sometimes you just need a little help with where to begin with it. Hopefully, you received that and more from the above tips.