Read the full story on Forbes:
Subscribe to FORBES:
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Be Bold When Trying Out These New Ideas For Article Marketing
Do you understand just what goes into article marketing, how it is done, and just what you have to do to ensure it is successful? If not, you aren’t alone. There are several businesses out there that just don’t know yet how well articles can promote a business online – and the following tips could get you on your best foot forward.
Try to include the synonyms and plurals of keywords in any articles on your website. This optimizes your website for search engines as your pages become relevant to a lot more search queries. When incorporating synonyms and plurals into your articles, always ensure that your text still makes sense to a human reader.
The main reason people are going to read your articles is to find out information. So pack as much information as you can into your article. Try and give them everything they’re looking for in one place. If you become a reliable source of information, they’ll come back to you.
When publishing articles on multiple directories as an Internet Marketer, there are two solid rules you should live by. One, never publish the same article twice. Always be sure to change things up and to give a new, fresh angle on the topic. Two, save your links for your author bio so your article doesn’t read as spam.
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
Choose your topic based on your audience. Remembering your target market is the best thing to do when choosing what it is you want to write about. Make sure the topic you choose is not only of interest to you, but also to those you are trying to appeal to the most: your readers.
Schedule your article postings on your calendar, and stick to them. Consistently updating can be one of the most difficult tasks to manage when you write articles. Writing them on your schedule, like you would a work schedule, can give you the reminders and motivation you need to succeed at providing new articles on a regular basis.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won’t read past the first sentence if it isn’t something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.
To gather ideas for your own article marketing efforts, review the articles that pop up in your directories’ “most viewed” category. How are they organized? What is their tone? How formal or informal is their language? An example is a powerful teaching tool, and the most-viewed articles in your chosen article directory are very successful examples to study.
Use one of your articles to promote another article. Simply include a hyperlink to one of your existing articles in any new article that your write. Accept any advice that someone else is giving you. Do not try to be humble when advertising to your customers.
Make sure your articles are about 400 to 600 words long. Articles that are too long may cause readers to lose interest. Long articles tend to bore readers, which may cause them to move on faster. Knowing this, articles that are straightforward are best.
Once you have become successful with article marketing, you should consider trying an article submission service. These services will upload your articles to many different marketing directories instantaneously. There are many different article submission services out there. Most are cheap to try out, and some are even free, so do not be shy about trying one out.
Find a good article directory to use. There are several on the internet and if you take the time to find one that will work best for you, it will prove to be quite valuable for your venture. You are likely going to need to create an account with that site.
When trying to market your articles, keep the titles and topics interesting. This will boost visitors to your site and help to create maximum exposure. Target interesting angles or points of view. Keep your articles punchy too. You will see that your target market notices your articles and looks to you in the future as their “go to” source.
Use subheadings in your articles. This gives organization and structure to each article so that readers understand at a glance what they are going to learn about. Some readers skim down to the conclusion first and reading subheadings may be enough for them to decide to read your entire article.
Your articles need to be short and simple. When you write for the web it is different than writing for publications that are off-line. You should keep your article written in short paragraphs. You need to be very concise and precise. Don’t add fluff or anything extra in your article and talk directly to your reader.
Your article should be written just like you talk. Everything you share should be straight and to the point. You are not trying to impress your readers, you are trying to inform them. Sentences and paragraphs should be short and precise. If you have paragraphs that are too long your readers will click away.
Don’t allow your lack of knowledge to hold you back. You have to learn about the process of article marketing and you will begin to see just how it can work for you. If you put this article to use, you will be able to see just where articles fit into business promotion, and how it could fit into your business.