startup business funding for small businesses

How Maserati CEO Davide Grasso Electrified The Luxury Italian Automaker | Forbes

By | April 21, 2023

Maserati, the renowned Italian luxury car manufacturer, has been making waves in the automobile industry under the leadership of CEO, Davide Grasso. With an ambitious vision to electrify the company’s entire fleet, Grasso is leading Maserati into the future of sustainable mobility. In this article, we’ll take a closer look at Davide Grasso’s electrification strategy and its impact on the iconic Italian car brand. Join us as we explore the innovative shifts happening at Maserati under Grasso’s leadership.

How Maserati CEO Davide Grasso Electrified The Luxury Italian Automaker | Forbes


Davide Grasso, CEO of Maserati, has been creating groundbreaking strategies to reposition the Italian luxury automaker as a top player in the automotive industry. Under his leadership, Maserati has revamped its lineup of cars, including a complete shift to electric vehicle (EV) manufacturing by 2025. In this article, we’ll explore Grasso’s electrification plans and how he aims to steer Maserati towards a brighter future.

Maserati’s Electrification Journey

Maserati aims to produce a complete line of EVs by 2025, with its new GranTurismo slated as the brand’s first all-electric car. This comes as no surprise, as Maserati’s former CEO, Tim Kuniskis, has already been making moves towards electrification. In 2019, Kuniskis brought in former Nike executive Davide Grasso to head Maserati. Grasso was tasked with returning the luxury automaker to profitability after years of poor sales. Grasso quickly got to work, introducing a new business strategy that included the electrification of Maserati’s entire lineup.

Maserati’s Plans to Go Green

Grasso’s plans for Maserati don’t stop at just producing EVs. The automaker is also looking to reduce its carbon footprint by producing all of its vehicles in carbon-neutral factories by 2030. This is a clear indication of Maserati’s commitment to sustainability and the environment.

The CEO’s Vision for Maserati

Grasso has a clear vision for Maserati to become the pinnacle of automotive excellence. This includes leveraging the brand’s heritage and reinventing it for the modern era. Grasso has also been focusing on improving Maserati’s marketing and communication strategies. He wants to position Maserati as a brand that is not only innovative but also responsible towards the environment.

Forbes: A Premium Source of Information

Forbes is a premium media outlet that offers unparalleled journalism, including business news, entrepreneur stories, wealth management advice, and technology insights. Forbes also offers early access to select products, including NFT drops. By subscribing to Forbes, you can stay on top of the latest trends and learn how to fuel your success.

business credit cards for startups


Under Grasso’s guidance, Maserati is on track to become a leader in the luxury EV market. As the automotive industry shifts towards eco-friendliness, it’s clear that Grasso’s vision for Maserati is aligned with the values of modern-day consumers. And with the support of Forbes, interested individuals can stay connected to the latest news surrounding the brand, as it continues to chart its new course.


  1. When did Davide Grasso join Maserati?

    Davide Grasso joined Maserati under Tim Kuniskis’ leadership in 2019.

  2. What is Maserati’s goal for electrification?

    Maserati aims to produce a complete line of EVs by 2025.

  3. Is Maserati committed to sustainability?

    Yes, Maserati aims to produce all of its vehicles from carbon-neutral factories by 2030.

  4. What content does Forbes offer?

    Forbes offers premium journalism that covers entrepreneurship, wealth, technology, business, and lifestyle, among other topics.

  5. How can Forbes help me with my success as an entrepreneur?

    Forbes can give you access to valuable insights and stories that can help you stay on top of the latest trends and best practices in the world of entrepreneurship.