Over the last half century, Jimmy Rane transformed his family’s backyard lumber treating plant into $1.8 billion (2021 sales) Great Southern Wood Preserving, the country’s biggest producer of pressure-treated lumber, while starring in the company’s commercials as his cowboy alter-ego “The Yella Fella”. He’s claimed a few other titles along the way: Alabama’s only billionaire, longest serving trustee of his football-crazed alma mater Auburn and closest confidant of the state’s two most powerful politicians (note: college friends with Governor Kay Ivey; other is recently retired U.S. Senator Richard Shelby.) But he never forgot about Abbeville, the town of 2,000 that raised him, where he lives to this day—among the 1950s-style buildings he helped restore.
Chapters:
1. The origins of a billion dollar lumber business – 00:00
2. Building a brand through football – 03:05
3. Becoming the “Yella Fella” – 04:58
4. Humble roots in Abbeville, Alabama – 06:59
5. Empowering a devastated community – 09:01
6. Philanthropy for regional youth – 12:02
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Tips And Ideas To Help Make Your Article Marketing Successful
Getting to set your hours and call the shots instead of taking orders is why a lot of people decide that working via the internet is a smart move for them. By using tactics like article marketing, you could identify a market today and drive customers to purchase your product tomorrow. But you’re not going to do this without first reading some great tips.
If you’re accepting guest content in order to keep your site fresh and relevant, always make sure you read over the content thoroughly before posting it. Pay attention to the quality of the content, where someone’s links lead to, and if this content has been posted anywhere before, because once you accept the content, it is your responsibility.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
One tip to consider when considering article marketing is to consider distributing your article writing to private contractors. This will help to multiply the amount of articles that you are able to create while multiplying your profits at the same time. It will also allow you to allocate your time to more lucrative projects.
Drawing in readers with the very first sentence of an article is important, and a great way to do this is to start with a good joke. Do not go overboard; keep it subtle and classy so you don’t offend anyone. An excellent article has appropriate content and appeals to the reader.
Don’t worry about word count when creating your first draft. It is up to the author to determine the appropriate length for an article. You can always trim an article when you are editing it, or even split it into two separate articles.
Do your best to provide original content. If you are different, you will be better at marketing. Copying other writer’s work, just to fill up a page, is not going to help you.
Remember that your articles need to be action-oriented as you’re writing them. Even if you’re working on telling a story or are praising a product’s effectiveness, the idea is ultimately to provide people with a clear direction to visit a site or location of your choosing. Call people to action if you want them to take action.
Stockpiling articles is a great idea if you’re trying to become a marketer. You never know when you’re going to need the extra content for a new campaign or to extend an old one, so make sure that you keep tabs on your cache and keep it organized so that you can easily find the content and get it out to the public.
Write articles that solve part of a problem for the reader. Many people scour the internet for help with some kind of issue, looking for a quick or inexpensive remedy. If you are selling an ebook that provides twenty natural remedies to cure acid reflux, identify this problem clearly in your articles, listing all of the possible reflux symptoms, for example. Offer your readers some free information showing your sincere desire to help, and they will be more compelled to purchase your ebook containing the remedies.
When it comes to proper marketing of your articles, you cannot do anything until you create a marketing plan first. This is very important, as it gives you insight into what you need to do to reach your goals, along with what those entail. It basically outlines details of your mission, your vision, your goals, your target market and what you need to do to succeed.
Try using some social marketing websites to market your articles, instead of just using article directories. Try using pages like Hub Pages and Squidoo. As long as you have well-written content, you can garner a lot of readers from these sites because they already get high amounts of daily traffic.
Find a good article directory to use. There are several on the internet and if you take the time to find one that will work best for you, it will prove to be quite valuable for your venture. You are likely going to need to create an account with that site.
Create your article writing niche with something you already know about. Writing about things you are not familiar with is harder and you can’t really sound like an authority if you don’t know what you are talking about! Choose a familiar niche, find good solid reference material, then add your expert spin!
A great article marketing tip is to make sure your articles aren’t too long. Articles that are too long will drive readers away because they won’t want to read through an essay. Try to aim for five hundred to seven hundred words when you are writing your articles.
If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
Stop focusing on how many words you’ve written already. Just because you planned to write a 300 word article, doesn’t mean you can’t write 1,000. Some topics just flow for us, and if it turns out longer than you originally intended, what harm does it do? Trying to artificially push a topic into a set number of words is a surefire way to have unreadable articles.
The range of tips presented in the article you just read will help you get a much better understanding about what article marketing is and how you can use it to your advantage in order to earn a steady stream of income. Never neglect to use some great tips. The more you’re willing to learn about marketing, the better off your business will be.
