Former National Basketball Association owner Gavin Maloof joins Forbes senior writer Jabari Young to discuss his new venture as owner of a Pro Padel League franchise and building a business around a start-up league.
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Practical Article Marketing Advice For Promoting Your Product, Service Or Website
Article marketing is a cost effective way to get the word out about your business. By writing a short piece and including your business name and contact information, you can have information about your company in the papers and on the internet, which will expand your client and customer bases.
Freebies are great to use. Freebies make customers think that they are getting a lot more for their cash and they are more likely to make another purchase in the future. Make sure your freebie includes your brand and this offers free advertising. Choose a logo that is relevant to your business and focus on making it visible.
When marketing your site on the Internet, it is important that you do not create a lot of irrelevant articles full of various links back to your particular site or blog. Not only will this turn most readers off instantly, but most directories will outright ban you from using their services again.
Keep your content easily accessible no matter how long ago that it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.
Create rules on your blog site if you encourage customer comments. When your visitors come to your site, you will want to make sure that they feel safe and secure. If a firm structure is set in place, you will also be increasing the professionalism and credibility of your website.
If you write multiple articles on one topic, make sure you’re cross referencing them! Not only will readers read the one article, but chances are they’ll check out the others ones you’ve written on the topic if they’re right in front of them. This will increase the ad revenue you get from one person.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
One way to boost the exposure of an article marketing campaign is to secure appearances as a guest blogger. This is when you ask a blogger in your field if you can post an article to their blog. You need to have established a reputation for expertise and trustworthiness to try this. If you get a guest blogger spot, your article will be exposed to many new readers.
The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.
Of course you know that every mistake should be treated as a learning opportunity. When you are in the article marketing field, though, mistakes are even better than education. They are fresh topics for your articles. Write an article about your mistake! Teach your readers what you did wrong and what they can do right, in order to avoid your error.
When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.
You do not have to be an amazing writer in order to be a great article marketer. A lot of marketers are scared of writing and will not even attempt to get their foot through the door. Never be worried too much about your writing talent. This is something you can easily work on and improve over time. You can also spin or buy articles.
Know the research behind what you are writing. If you have spent time learning about your topic keywords, then your writing will come to you much easier and will take less time. If you are having to stop every few minutes to figure out what you are talking about, then you will be losing precious time and your article will show your lack of knowledge.
Make use of numbered and bullet lists within your article. Bullets and numbered lists help the reader to better understand and remember the content. To deliver content with more emphasis, you can try presenting your information to your audience through bullets or numbers.
If you are going to use PLR articles for article marketing, you should consider rewriting the articles as much as possible. One reason why you should do this is that article directories will not permit duplicate copies to be listed. Re-writing PLR will add value to the articles since they can be added to article directories. At the very minimum, you should rewrite 70 percent of the PLR material that you are using.
When submitting several articles, make sure that they are all consistent. Like with a design, you need to follow the same format for every article you write. The tense should be the same, as well as the overall tone. They should all appear as though they were written by the same person, which they were.
If you aim to promote your online articles, you must have an article marketing goal. If you don’t have a goal, you have nothing to work towards, so you will likely not be successful in your article marketing attempts. Set a small goal, and then work your way to a larger one.
Following the advice in the article will help you to promote your company using article marketing, which can be presented both online and in print outlets. It is a simple, efficient way to spread the word about what your business offers and it brings in a wide variety of potential customers and clients.
