In the world of cannabis, there is a new player in town – Ben & Jerry’s co-founder, Ben Cohen. That’s right, the mastermind behind the iconic ice cream brand has shifted his focus to the cannabis industry with the launch of his new company, From Pints to Joints. With a commitment to social justice and a passion for bringing high-quality cannabis products to consumers, Cohen’s new venture is making waves in the rapidly-growing legal cannabis market. Keep reading to find out more about From Pints to Joints and the innovative approach this legendary entrepreneur is bringing to the industry.
From Pints to Joints: Ben & Jerry’s Co-Founder’s New Cannabis Company
Ben Cohen, the co-founder of famous ice cream brand Ben & Jerry’s, has launched a new cannabis company that aims to give 100% of its profits to address racial injustices caused by America’s War on Drugs. The move comes as the United States sees a shift in attitudes towards marijuana, with many states legalizing or decriminalizing its possession and use.
Ben Cohen’s Journey
In 1970, Ben Cohen was arrested for smoking a joint with friends under a lifeguard tower at Jones Beach on Long Island. Cohen believes that if he had been Black, he would have ended up in jail. Unfortunately, statistics support his belief as Black people are nearly four times as likely to get arrested for marijuana possession than white people. Cohen’s experience has fueled his desire to right the wrongs of the War on Drugs.
Cohen started Ben & Jerry’s Ice Cream in 1978 with his childhood friend, Jerry, after dropping out of college. The company was later acquired by Unilever for $326 million in 2000, and Cohen made about $40 million from the sale. Since then, Cohen has turned his attention towards social justice issues.
From Ice Cream to Cannabis
Ben Cohen’s new venture, ‘Ben’s Best’, offers hand-rolled joints that contain small amounts of CBD, the non-psychoactive compound found in cannabis, and a legal limit of THC. Cohen compares the joints to a fine wine, and says they offer a relaxing and calming experience without any of the negative effects of an alcohol-induced hangover. The cannabis is sourced from organic farms in California.
Ben’s Best isn’t just about selling a product, but also brings attention to the fact that Black people have been disproportionately impacted by the War on Drugs. The company’s primary goal is to use the profits to support projects that address racial injustices.
1. What is CBD?
CBD, or cannabidiol, is a naturally occurring non-psychoactive compound found in the cannabis plant. It is known for its therapeutic and calming properties.
2. Is Ben’s Best only available in California?
Yes, currently, Ben’s Best is only available in California. The company plans to expand to other states in the near future.
3. How much of the profits go towards racial justice causes?
Ben’s Best has committed to donating 100% of its profits to organizations and projects that address racial injustices caused by the War on Drugs.
4. Does Ben Cohen have any plans to enter the marijuana industry in other ways?
At present, there are no plans for Ben Cohen to expand his involvement in the marijuana industry beyond Ben’s Best.
5. Can I follow Ben’s Best on social media?
As of now, Ben’s Best doesn’t have any official social media accounts. However, information about the company and its products can be found on Ben & Jerry’s social media accounts, which Ben Cohen continues to be involved with.
Ben Cohen’s new cannabis venture, Ben’s Best, not only offers customers a new way to enjoy cannabis but also strives to address the injustices caused by America’s War on Drugs. With a commitment to donating 100% of its profits towards racial justice causes, Ben’s Best is yet another example of the growing trend in socially conscious entrepreneurship.