Mo Abudu, the founder and CEO of EbonyLife Media, is a Forbes 50 Over 50 honoree and, as Netflix’s biggest partner in Africa, one of the most powerful entrepreneurs in the world. She sat down with ForbesWomen editor Maggie McGrath to talk about how she knocked on Hollywood’s doors until she got her big break, why she believes in taking African stories global, and how a new partnership with Idris Elba will help her achieve her mission.
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What Every Marketer Should Know About Article Marketing.
Do you want to learn more about article marketing without having to wade through a lot of useless material? If this is correct, you’ve found the right article for you. This article will give you some of the best article marketing tips and tricks in an easy-to-read format.
Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.
Keep your reader’s attention span in mind. No one likes to read an article with paragraphs that just drone on and on. Perfect this by making sure to keep every paragraph at under six sentences. If you need to say more about something, simply start a new one. This will keep your article from getting bogged down.
Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.
Make sure that you realize that not ever article you right is going to be approved. This is important because you do not want to get your hopes up. Just do your best on writing the article. Make sure you have checked spelling and grammar, and take your time on it.
If you’re using articles to promote your affiliate products, make sure that you’re always switching up the length of these articles. You will want to put some out that are only 200 words or so, and you can go into deeper detail in other 500-word articles. The idea here is to change up the keyword volume and the advertising intensity.
Save all copies of posts, emails, etc. that you make when searching for information. These copies can be used later in articles you write. You have the right to repost this content within your article. You can improve the quality of your articles by adding these comments or emails.
Analyze the top PR sites in the industry and make sure that you submit at least four articles to each of them. This is one of the best ways that you can increase exposure, as you will want to get your article in the hands of the best in the business.
When you proofread articles prior to submitting or publishing them, you will probably find more than a few long sentences that seem clumsy and hard to understand. Rather than sweating bullets over mending these sentences, take a Gordian Knot approach: cut them in two. Replacing a complicated sentence with two (or more) simple ones is perfectly valid English usage.
Look for ways to educate readers through your articles. You need to be aware of problems in your niche by successfully dealing with it, otherwise these issues will keep popping up.
Check out to see what is viewed the most and what gets published often. Which categories seem to be the most popular? You can then look at how other writers use links and keyword phrasing. This will show you what has been working for them, and chances are they will work for you too.
When trying to market your articles, keep the titles and topics interesting. This will boost visitors to your site and help to create maximum exposure. Target interesting angles or points of view. Keep your articles punchy too. You will see that your target market notices your articles and looks to you in the future as their “go to” source.
Maximize your exposure with article directories. Posting articles on your own blog or site is great, but take note of how much traffic you get. It takes a lot of exposure to build up good traffic, and the fastest way to do that is placing good articles, with your site links in the author box, on the major article directory sites.
Every now and then, pick up the phone and talk to your customers. The ease and anonymity of the Internet makes it simple for many people to get into selling products, even if they do not particularly like dealing with customers all the time. But customers eat up attention and your prospects, new email list members and customers would love a phone call, group teleconference or pre-recorded webcast.
When you are linking from your article back to your blog, don’t just have the link lead back to your home page. Instead, link back to a blog post about the subject of your article. By having links to many different pages on your blog, the search engines will give your article a higher rank.
If you’re interested in article marketing as a way to direct your marketing efforts to new customers, whenever you’re doing research on the internet be on the lookout for sites that might be a good resource for distribution of your articles. For example, city websites often include articles about the local economy and might appreciate the chance to include an article about your company’s successes.
Try using numbers in your titles if you can. Internet users are more likely to read an article structured as a top five or top ten list. Keep track of everything that is attracting readers to your articles.
Make sure your content is relevant to your keyword. If your content is not relevant, it will drive readers away. The search engines do not like it if you have irrelevant information in your article and it will cause you to be penalized. Make sure that when your potential lead types in a search term he is brought to your article.
Now you know the fundamentals of good article marketing. You should now have more knowledge on the subject, and should now be able to utilize your new skills. You will be an expert in article writing in no time.