There’s a new name at the top of Forbes’ 2023 list of the World’s Billionaires: luxury goods tycoon Bernard Arnault of France. He has made it to the pinnacle on the back of a banner year at LVMH: revenue, profits and shares all climbed to record highs, helping to add $53 billion to Arnault’s fortune over the past 12 months, the biggest gain of any billionaire this year. The 74-year-old trained engineer makes the 2023 list with a $211 billion fortune, outpacing last year’s No. 1 Elon Musk (now ranked second) by $31 billion, per Forbes’ calculations.
Arnault’s name isn’t nearly as recognizable to the general public as the brands that LVMH owns: Louis Vuitton, Christian Dior, Tiffany, Sephora, Givenchy, Marc Jacobs and more. In the roughly three decades since Arnault gained control of LVMH, he’s turned it into the world’s largest luxury goods company, with more than 70 brands and loyal customers around the globe. Bolstered by pricey acquisitions, revenues have grown from $4 billion in 1989 to $86 billion last year. LVMH’s stock soared 35% over the past year.
Forbes Wealth Reporter Chase Peterson-Withorn sat down with Diane Brady to talk about this year’s list, the top 10 richest people in the world and what trends we saw on this past year.
Read the full story on Forbes:
Subscribe to FORBES:
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Stay Connected
Forbes newsletters:
Forbes on Facebook:
Forbes Video on Twitter:
Forbes Video on Instagram:
More From Forbes:
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Maximize Your Article Marketing Potential With These Suggestions
Many people believe that the promise of making money with article marketing is just another get-rich-quick scheme, but they are mistaken. Article marketing provides a variety of useful information geared towards the continued learning of knowledge about a subject or product. However, you need to understand what it is about article marketing that makes it such a powerful tool before you can harness it.
What do customers want to learn about? It is also a smart idea to keep the look of your adds fresh and new using various colors and text styles. Time will tell which ones work best, but the final result will be worth it.
If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.
The title of the article is key, but so is the “title” tag in your HTML. Your title tag should be full of relevant and searchable keywords. You also want to include a few tags that are original to your website, such as your website name, etc.
No matter what you’re writing about in order to market your site, your article never has to be over 500 words. In fact, you should strive to keep your articles at right around 400 words. Content is about getting the attention of the reader, not losing it in fluff and stories that just won’t end. Save that for your Great American Novel.
Find out if your article really flows as well as you think it does. Read it aloud in front of a friend or family member to get their advice. If something does not sound quite right to you, or to them, you may need to change it up a little bit.
When you are trying to market your articles, always remember that providing information should come first. You can sell yourself, just do not make it too obvious. The readers are looking for things that will benefit them, and when you only attempt to sell yourself, the reader will have no benefits.
Use of good grammar and a large variety of words can enhance ones articles that they produce for marketing. The use of grammar in the right manner can greatly improve the appeal of one’s articles. By monitoring what one writes they can improve the quality of an article greatly.
Your articles must provide information that is pertinent to your keywords. Always ensure that a connection can be found in all aspects of your article so that it makes the most sense. When things do not go with each other, search engines won’t know what to look for.
Write articles that solve part of a problem for the reader. Many people scour the internet for help with some kind of issue, looking for a quick or inexpensive remedy. If you are selling an ebook that provides twenty natural remedies to cure acid reflux, identify this problem clearly in your articles, listing all of the possible reflux symptoms, for example. Offer your readers some free information showing your sincere desire to help, and they will be more compelled to purchase your ebook containing the remedies.
Get some emotion into your article. Write a compelling title that evokes happiness, anger, sadness, or another emotion that draws them into reading your article. People don’t want to be bored! Find a way to attach emotion to your message — make it personal, and people will read it and identify.
If things do come up that prevents you from regularly writing your article, try outsourcing. You can post this as a job on sites like Craigslist. People who are interested in your ad can contact you and provide samples. You can then choose who you would like to write your content for you. This can be more affordable than some “professional” writing group online. Just make sure that you check the work before submission.
Automation can help make article marketing easy and less time consuming. There are numerous software programs that able capable of helping you; you just have to find one which meets your needs. Compare the different software packages and see which one best suits your needs. Be sure to take cost into consideration along with performance.
Make your articles easy to read with shorter sentences. Internet writing is its own breed. Readers are in a hurry to digest the meat of your article quickly and move on. Shorter sentences make your information sound much more engaging as well. Use simple words in your sentences — no one is giving out awards for big words, and it just makes the content harder to digest.
Always remember to proofread each article before posting. You want articles which read like a true expert wrote them. Always check for spelling and grammar errors. Fact check all information that you publish as well. Readers will not trust you if your information is incorrect or outdated.
If you have an article outsourced, always proofread it. You will see that outsourced writing jobs can vary greatly in quality and as the saying goes, you get what you pay for. Do not automatically post outsourced articles to your site. You need to assure that it is well written and not plagiarized before you put it on your site.
Make sure your articles don’t sound like you are trying to sell something. The people who are perusing your piece are reading it because they want to learn something. They don’t want a sales pitch. Writing that is smart and engaging is sure to bring repeat visitors to the site.
Utilize the advise in this article to get the most from your article marketing endeavors. Article marketing is the path to making your business well-known, at little cost compared to an advertising campaign. Now you can see the validity of this claim and are on track to make use of this tool.
