Watch the 2023 Women’s Summit March 28-29 for informative panel discussions, inspirational fireside chats, and ‘Ask an Expert’ workshops to help you build, scale, and grow your business. Learn more about resources for #WomenInBusiness:
The March 29 agenda includes:
Opening Remarks
Senior Advisor to the SBA Administrator Diedra Henry-Spires will deliver remarks to open the second day of the Summit.
Fireside Chat with SBA Resource Partners
Women entrepreneurs are supported by a unique support network of organizations and resource partners. This fireside chat will focus on the ways in which SBA resource partners are working to provide on-the-ground support to women business owners and opportunities to leverage these resources to support business growth and development. Moderator: Donald Malcolm Smith, Acting Assistant Administrator, Office of Women’s Business Ownership Panelists: Corinne Goble, CEO of the Association of Women’s Business Centers Bridget Weston, CEO of the SCORE Association.
Supporting Native American Women Entrepreneurial Ecosystems
Native women face a distinct entrepreneurial journey, leveraging their relationships with their networks, communities, identity, and culture to strengthen their businesses. This panel will focus on how supports designed to advance Native women’s entrepreneurship succeed and struggle. Moderator: Jackson Brossy, Associate Administrator of SBA’s Office of Native American Affairs Panelists: Monica Jojola, President of Montech, Inc. Veronica Maturino, CEO of ONABEN Onna LeBeau, Director of the Office of Indian Economic Development in the Department of the Interior.
Innovation and Investment “Ask an Expert”
This “Ask an Expert” session will be led by Bailey DeVries, Associate Administrator of SBA’s Office of Investment and Innovation (OII).
Veterans Small Business Certification “Ask an Expert”
This “Ask an Expert” session will be led by John Perkins, Director of the Veterans Small Business Certification Program.
Certification and Contracting “Ask an Expert”
This “Ask an Expert” session will be led by Alisa Sheard, Director of the Women-Owned Small Business Contracting Program.
Ascent Platform “Ask an Expert”
This “Ask an Expert” session will be led by Mark Madrid, Associate Administrator of SBA’s Office of Entrepreneurial Development (OED).
Exporting and International Trade “Ask an Expert”
This “Ask an Expert” session will be led by Claire Ehmann, Deputy Associate Administrator of SBA’s Office of International Trade (OIT).
Accessing Loans and Micro Finance “Ask an Expert”
This “Ask an Expert” session will be led by Veronica Pugin, Senior Advisor to SBA’s Office of Capital Access.
Closing Remarks
SBA Administrator Isabella Casillas Guzman will share remarks to close out the second and final day of SBA’s 2023 Women’s Business Summit.
Article Marketing Made Easy With These Basic Tips
Will you be ready when opportunity knocks on your door? Most people would answer that with an emphatic yes, but the truth is that most are not ready. When you have the opportunity to build a web business, make sure you’re always prepared. Read the tips on article marketing provided in this text and learn how to ready yourself for the road ahead.
Research various things to figure out what ads in your campaign will really attract the most attention. It is also a good idea to change your ads occasionally, using versions with different colors, texts and orientations. Over time, you will notice the advertising that works best, and you will profit from trial and error.
Controversy is a great way to boost readership. Create arguments for or against a celebrity’s actions or a particular company’s products. Owners of other sites will be tempted to link your site to theirs. Taking time to edit the quality of your content can help you revive your blog instantly and will make you appear more authoritative.
Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won’t attract readers and people will avoid anything with your name on it in favor of others.
Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.
Write from your stream of consciousness. Writing down your thoughts on the topic as they come to mind is the best way to make a smooth and flowing article. At this stage, do not take the time to proofread or edit, as you will only distract yourself from what it is you are trying to say.
In article marketing, the “call to action” is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.
A little research goes a long way when it comes to giving an accurate description of a product or service in your article. If you do not know a lot about what you’re writing about, make sure that you do your research and check out other users’ reviews and double-check that information to ensure that it’s as accurate as possible.
Are you having trouble figuring out what to write about? You may want to consider writing some articles with a new slant. Target a more specific part of your niche, which will make things more profound. You can write tips for those traveling with small children. Or you can write about traveling concerns for seniors. Try to create a problem-solving article for your target audience so they come to see you as an expert.
It is important to remain fresh with ones articles that they are using for marketing. By keeping articles varied and always changing, one can avoid their articles from getting stale. Articles that are always similar in some way will cause ones articles to be less effective at attracting viewers to them.
The key to article marketing is producing an article that someone will want to read. Unfortunately some subjects are so boring that almost nobody will ever want to read about them no matter how good of an article one produces. Sticking to exciting subjects will make ones job much easier.
Research the topics that you want to write your articles on. It helps to already have a base of knowledge about said subjects, but further research is always a good idea. You can learn a lot more about the subjects and that can provide you with more material to write about in your articles.
Once the early stages of an article marketing effort are complete, the article writer should be able to gauge the language style and overall education of his or her target audience. Authors that match their own writing style to suit the communications skills of their audiences will produce more popular, more effective articles.
When marketing articles, take the content into consideration. Content that is horrible, has badly worded passages, and a poor command of the English language will only end up ruining your reputation. Be consistent with checking the quality of articles, and write with content in mind. Worry about search engine optimization later.
Make sure that your articles are written properly before be submitted. They need to have proper grammar and spelling. Try to avoid using a bunch of caps, those should only be used sparingly for informal shouting and anger; leave them out of professional writing unless a company has a name in all caps.
When promoting your online articles, a great tip is to check out the number of views that the writers in your niche have. This will give you an idea about the type of information that the readers are searching for. If you can figure this out, you can tailor your articles to attract those readers.
Consider using an article marketing automation program. These programs can write articles for you and submit them to directories, saving you a lot or time and ensuring that your articles get maximum exposure. Unfortunately, a lot of automated article marketing programs are scams, so read online reviews and research the vendor before making a purchase.
Now that you’ve read a few great tips on article marketing, you’re now a little more prepared for the task than you were yesterday. However, you still have a long way to go. Start first by mastering these methods and then continue to expand from there. You should never stop learning about article marketing if you want to run a successful web business.
