Watch the 2023 Women’s Summit March 28-29 for informative panel discussions, inspirational fireside chats, and ‘Ask an Expert’ workshops to help you build, scale, and grow your business. Learn more and register:
The March 28 agenda includes:
Event partners and leaders from Congress will deliver remarks. SBA Administrator Isabella Casillas Guzman will lead a Founders Fireside Chat with women business owners. Panelists: Jeni Britton, Jeni’s Splendid Ice Cream Cleo Barger, Mid-States Mariela Pindea and Natalia Pretel, Tierra Encantada
Partner Introductions & Remarks
Partner Introductions from Donald Malcolm Smith, Acting Assistant Administrator, Office of Women’s Business Ownership and Tené Dolphin, Executive Director, National Women’s Business Council. Remarks from Partners, including Nicola Corzine, Executive Director of the Nasdaq Entrepreneurial Center, Jenny Flores, Head of Small Business Growth Philanthropy, Wells Fargo and Corinne Goble, President and CEO, Association of Women’s Business Centers
She Works Smart for the Money: A Best-Fit Approach to Accessing Capital
Women are the fastest-growing entrepreneurial segment in the country but obtain capital at disproportionally lower rates than their male colleagues. Women of color are even less represented in obtaining venture capital or business loans. This panel will highlight programs and organizations to support increasing access to capital for women-owned small businesses for both main street businesses and high-tech startups. Moderator: Nicola Corzine, Executive Director, NASDAQ Entrepreneurship Center Panelists: Maria Palacio, CEO of Progeny Coffee Carolyn Rodz, CEO of Hello Alice Terriekka Cardenas, CEO of Perceptive Engineering & Construction Yuliya Tarasava, Co-Founder and COO of CNote.
Empowering Women Entrepreneurs—Supporting Equity, Uplifting the Small Business
This panel will feature entrepreneurs who are actively prioritizing and building equity into their own business models. Panelists will discuss strategies and identify best practices, sharing how these trailblazing women—market- and changemakers—are not only bringing novel products and services to diverse consumers, but also contributing to their communities by providing jobs, community-based co-working, innovation “safe spaces” to improve supports for a growing sisterhood. Moderator: Tene Dolphin, Executive Director, National Women’s Business Council Panelists: Jaime Gloshay, Co-Founder/Co-Director of Native Women Lead and NWBC Council Member Marla Bilonick, CEO and President of National Association for Latino Community Asset Builders Nicole Cober, Founder of the BOW Collective and Principal Managing Partner of Cober Johnson and Romney Gizelle George-Joseph, COO of the Global Investment Research (GIR) division at Goldman Sachs.
Making HerStory: HBCUs Strengthening Women Entrepreneurs in Underserved Commun
The impact of HBCUs extends beyond the students they educate. They are economic engines that support the communities in which they are located. This panel will discuss how HBCUs spur economic development and with the support of SBA support women entrepreneurs. Moderator: Donald Malcolm Smith, Acting Assistant Administrator, Office of Women’s Business Ownership Panelists: Bobbie Knight, President of Miles College Roslyn Clark Artis, President of Benedict College.
SBA Administrator Isabella Casillas Guzman will deliver closing remarks. Representative Nydia Velazquez will also share words to consider as the first day of the Summit comes to an end.
Techniques For Making The Most Of Article Marketing
If you are thinking about getting into article marketing but aren’t sure how, then look no further. This article serves as a good place for getting some insight on how to be successful in article marketing. The more you know about article marketing the more successful you can become, so digest the information in this article and see what you can apply towards your goals.
Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way. Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.
Be bold and powerful with your words. Readers want to know that the writer is really speaking their mind. To influence them even more, use strong wording to prove your point. Bold your most powerful words, and use bullet points to draw their eyes to the places you want them to focus most.
When marketing your site on the Internet, it is important that you do not create a lot of irrelevant articles full of various links back to your particular site or blog. Not only will this turn most readers off instantly, but most directories will outright ban you from using their services again.
You always need to be honest and trustworthy. Many people are not willing to completly trust anything they read online. If you have advertisments for products that you don’t really believe in, your readers will be able to tell, and have more negative thoughts about what you are writing.
Don’t write the great American novel! When people are looking for information online, they don’t generally want to read a thousand words. Learn to edit appropriately to convey your message in an interesting, readable, lively manner. Articles of 300 to 500 words that deliver their message in a concise manner are appreciated by online readers!
Start each article with a well-written, attention-grabbing paragraph. Search engines and readers think that the beginning paragraph is the critical part of your article. Place the important information in it to garner their attention. Be sure it is engaging, and do not include everything that is relevant. Instead, pique your visitor’s interest so that they will continue reading your article.
To gather ideas for your own article marketing efforts, review the articles that pop up in your directories’ “most viewed” category. How are they organized? What is their tone? How formal or informal is their language? An example is a powerful teaching tool, and the most-viewed articles in your chosen article directory are very successful examples to study.
Most articles on the web shouldn’t be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.
When you are composing the first draft of your next article, do not worry about grammar, spelling or proofreading until the article is finished. Sweating over such details in the middle of composition is inefficient and wasteful. Leave the editing and correcting until after the draft is finished. You will write faster – and better, too.
Even though article marketing is dealing with content, it’s still a business that works through the basic principles of supply and demand. This means you’re going to need to identify the demand in the market and then formulate your writing to address that need and to act as the supply.
Perhaps the most beautiful aspect of article marketing: most of the working techniques used by marketers today were actually thought up and implemented by marketers. This means that any great idea you have that goes against the grain could easily become the next best-selling eBook on how to effectively market.
Being suspenseful in an article is okay if you’re John Grisham, but it’s not okay if you’re a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn’t have to be mysterious or contain plot twists in order to make it entertaining to a reader.
Avoid wordplay if you want to effectively target your audience through article marketing. Sure, you can make things enjoyable to read, but you do not want any confusion as to what you’re trying to convey.
When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.
Understanding the importance of content will keep you competitive. Evaluate your content on a regular basis and make certain to update it with fresh ideas and information. Always keep in mind two types of visitors to your site; the ones who are there for the first time and the ones who have been there one hundred. Educate and capture with content to keep your site viable.
If you use a blog to get your article marketing message out, make sure you keep your blog’s comments section free of spam. Reader comments can boost your blog’s effectiveness. But posters who use your comments section to advertise are not only co-opting your marketing efforts; their comments discourage legitimate readers from participating and destroy the sense of community that comments sections foster.
Write with your own personal style, and make it memorable. If your area of expertise or niche in a market is a hot topic, it is vitally important that your content stands out from your competitors’. It takes a little extra time and effort, but the dividends you enjoy in more readers and higher site traffic are well worth it.
Now that you have a good idea of what you should do for your article marketing endeavors you should start applying all the information you have learned. The only way you’re going to see any kind of success is if you actually apply yourself, if you do then you should see success.